THE PATH TO VICTORY
IS A TWO WAY STREET.
AT BROWNMILLERGROUP, we believe that mail doesn’t end at the mailbox. Field doesn’t end at the door. Online doesn’t end at the website. A campaign is a process of building relationships – and relationships are a two-way street.
THROUGH LAYERED CONTACTS AND INTEGRATED MEDIA, we provide communications strategies that pave the way.
WE CALL IT THE CIRCLE OF ENGAGEMENT – and it is the foundation of how campaigns should be run.
WE CALL IT THE PATH TO VICTORY.
MAIL MUST CATCH THE EYE
AND CAPTURE THE IMAGINATION.
IT’S ABOUT THE DATA. Every direct contact plan needs to be built on a foundation of detailed analysis. Turnout trends, polling, tested messages, the things unique to every client, every campaign, and every neighborhood – these nuances and individualities are the basis of a successful mail program.
IT’S ABOUT THE STORY. We craft narratives that resonate with voters and engage them on a personal level – relating your story to theirs and building a relationship.IT’S ABOUT THE DESIGN. We create mail that compels the voter to interact and engage, not just glance at the piece on the way from the mailbox to the kitchen table.
We’re campaign professionals, not bakers, and we believe that cookie cutters have no place on a campaign.
IT’S ABOUT THE DETAILS.
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IT’S BOOTS ON THE GROUND
THAT WIN CAMPAIGNS.
Field. Simple, pure, person to person contact.
But it’s more than just talking to people – it’s a science. It’s advanced targeting. It’s an effective staff and management structure. It’s tactical, sophisticated messaging. It’s analytical tracking and data maintenance. And it’s how these integrate with every layer of campaign communication.
From council races to congressionals to statewides to the Obama 2008 primary campaign, we have designed, lead, and implemented field programs of all scales and sizes. It’s boots on the ground that win close elections, and you can’t afford to leave anything to chance. Our field plan and its implementation leave nothing out, ensuring that you talk to the right people with the right message – and win.
The internet plays a larger and larger role in campaigns and organizing every single day. By 2012, major party organizations like the DCCC were raising half their money online. New tools are constantly created. People and their smartphones are on the grid 24/7, no matter where they are.
Effectively harnessing this energy and marrying the online and the offline takes analytics, creativity, and an in-depth understanding of the strengths and weakness of each online medium – and of campaigns and their needs.
From social media to websites to videos to emails, we know how to ensure your online program is integrated with field and mail so that every component of an online campaign is utilized to its fullest extent.
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JUST THINK ABOUT
WHAT WE CAN DO FOR YOU.
From grassroots field operations to targeted direct mail programs, the team at brownmillergroup has crafted winning programs across the country. Learn more about what we’ve done – and what we can do for you.
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When the mayoral campaign of Denver City Councilmember
came in second in the primary, triggering a runoff against an institutional, well-funded opponent, brownmillergroup hit the ground running, working with the team to micro-target the universe and fine-tune the message. We wrote and implemented the mail plan, successfully parrying our opponent’s attacks and reframing the debate. Despite being outspent by $300,000, Mayor Hancock won by more than 15 points.
In 2011, there was an effort in Albany to insert medical malpractice caps into the New York State Budget. We built a grassroots operation to connect constituents and legislators to make sure that legislators saw firsthand the human cost of medical malpractice. We had extensive conversations with legislators to ensure they knew the facts about medical malpractice and the historical effects of caps.
The result: there were no medical malpractice caps in the budget bill.
run for New York Mayor was one of the biggest near-upsets in history. The brownmillergroup team handled the field, putting together one of the largest ground operations ever in New York City. We made sure that the right person heard the right message, and built a turnout operation that shocked even the most optimistic supporters on Election Day.
2008 field operation was one of the largest, most effective in history, and has changed how field is conceptualized and implemented across the country. From the program’s goals to the granularity of the team leader structure, brownmillergroup partner Chris Miller was one of the initial architects of the plan – revolutionizing field campaigns in the process.
THERE’S NO “I”
The brownmillergroup team knows campaigns. We have held every job in the campaign hierarchy – from volunteer to manager. We’ve worked on campaigns of all shapes and sizes, from town council to presidentials. We’ve built coalitions both local and national. We’ve trained people across the country on grassroots and campaign strategy. We have decades of experience – and know what it takes to win.
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One of the architects of the 2008 Obama field program, Chris has been leading field programs and managing campaigns nationwide for over ten years.
In New York’s conservative 13th Congressional District, he managed the pickup of a seat held by Republicans for over 25 years. For President Obama, he led statewide teams to victory in pivotal early caucuses. From city council to targeted congressionals to national issue campaigns, Chris has run tough races – and won.
Peter has worked on or managed a number of hotly-contested races at the presidential, congressional, and local level.
In Colorado, he was Deputy Director of the coordinated effort that took back the State House and Senate and won a US Senate Seat, and managed the field and politics on the historic statewide referendum for domestic partnerships there. Peter was the field director for Bill Thompson’s 2009 mayoral campaign, and oversaw New York State Senator Addabbo’s last two victories – the last being the most expensive state legislative race in the country. He has also worked in corporate communications, providing strategic counsel in public affairs, marketing and crisis communications to corporations, foundations and NGOs worldwide.
Bob licked his first stamp at five years old when his grandmother ran for New York State Assembly and made his first phone call to a voter at seven when his uncle ran for New York City Council. By high school, he was leading an organizing and educational campaign against sweatshop labor for an international NGO in New York City high schools.
At brownmillergroup, Bob uses his years of experience in field, graphic design, and management to craft winning, compelling programs on the ground, online, and in the mailbox.
A Bronx native, Lorretta has worked on competitive primary campaigns and targeted red-to-blue Congressional races across the country, helping raise millions of dollars in the process.
Campaigns are only as strong as their resources, and at brownmillergroup, Lorretta works with clients to ensure they have what they need to win.